Flexible Brand Case Study: Riina Kosonen

Posted Posted in Case Studies

Bridging massage and craniosacral therapy with intuitive art   Riina Kosonen and I have been liking each other’s Instagram posts for years. So when she popped in my inbox asking about flexible branding, I was so excited! I had gotten to see her massage therapy business grow and evolve from afar, so it already felt so familiar. And I was thrilled that she’d started incorporating more and more of her artwork into the life of her brand. Riina told me her logo had been feeling off. She felt like it didn’t communicate the most important things about her anymore. And […]

Why you don’t need (elaborate) branding (yet)

Posted Posted in Branding

Many branders love to tell you that the very first thing you need to start your business is branding. Or they tell you that if you already started your business without branding, these are the 15 reasons why you absolutely need branding right this second. Their lists includes things like: branding makes the right impression, branding establishes your authority, branding tells the world what a pro you are. I’m here to tell you that’s all a load of hot steaming unmentionable matter.   You don’t need branding. At least not right now. In fact, branding can be one giant aesthetically […]

The Awesomeness of Flexible Branding

Posted Posted in Branding, Design

I’m sure you’ve seen them around the web. They’re especially popular on Pinterest. And I get the feeling they’re supposed to inspire and awe all of us small business owners. I’m talking about those intricately detailed 50-page brand manuals. Even as a brand designer, I find these meticulous documents overwhelming. And, I’ll be honest… I don’t ever want to have to design one. Don’t get me wrong. Brand manuals have their place in the world. If you’re running an international conglomerate and have dozens of designers working in HQ, plus ad agencies churning out stuff all around the world, plus […]

Why your actual name might be your best business name

Posted Posted in Behind the Scenes, Branding

It’s kind of funny that one of my most frequently asked questions doesn’t seem to have much to do with design. A surprisingly large and completely unscientifically measured percentage of the business owners I’ve talked to have asked: Should I have a business name or go with my name? Some of them were just starting out when we talked, which is an expected time to be asking that question. Most, though…. Well, most were already well on their way and had technically already named their business. The first few times I got the question, I was surprised. Here I was […]

The Evolution of Wild Olive Branding
A Case Study of my own New Brand
What I’ve Been Doing all Damn Year
Existential Crises on the Cusp of my 30th Birthday

Posted Posted in Behind the Scenes, Case Studies

I started planning an official business right after my daughter was born. Large chunks of my days were spent lying in bed with her, trying to keep even my hair from moving so she wouldn’t wake up from her numerous naps. I was swimming in postpartum hormones, so it’s not surprising that my first idea was to ditch design altogether and go become a midwife. Some soul searching and a few reality checks later, I realized that I actually still loved design and brought my planning back into familiar waters. Instead of delivering babies, I would deliver visual identities for […]

How buying a really expensive vacuum changed my entire business

Posted Posted in Uncategorized

Not long enough ago, a stranger knocked on my door. She was young and seemed nice and, even though my toddler and I were home alone, I honestly didn’t think twice about opening my door to her. After telling me how cute my daughter is (so true) and making friendly conversation (much needed), she told me she needed help winning a work contest. If she did enough demonstrations that day, she could win a trip to Las Vegas. She’d never been there and she was only two demonstrations short. Would I let her come in to vacuum just a tiny […]

Case Study: Little Local Playground Branding

Posted Posted in Case Studies

Cherish and Anthony Giordano came to me when they were still in the very early stages of planning their business, a new indoor playground in their hometown of Las Vegas. They had a vision for a space that reflected their family’s way of doing life: peaceful, connected, and environmentally conscious.     They knew their community was hungry for a new kind of place built on these values. As parents of young children themselves, they understood the search for family-friendly spaces that felt aligned with their lifestyle and core beliefs.   Instead of another loud, busy, carnival-like playground, they wanted […]

How to Set Up Your Own Opt-In Quiz

How To Set Up Your Own Opt-In Quiz

Posted Posted in Behind the Scenes, Business

In my last blog post, I talked your ear off about my new(ish) opt-in quiz. I told you all about the many reasons why I decided to set up a quiz and how the whole thing aligns with the vision I have for my brand and business.   If you didn’t catch that post, you can find it here: Why I set up an Opt-In Quiz   In this post, I want to show you all the behind-the-scenes steps I took to set this thing up so that if you want to set up a quiz of your own, you […]

Why I Set Up an Opt-In Quiz

Why I set up an Opt-In Quiz

Posted Posted in Behind the Scenes, Business

Last month, I finally launched something I’ve been working on for months: the Brand Clarity Quiz!   Over the last two years, I’ve experimented with several different opt-in offers. Everything from printable art, to checklists and planners and workbooks.   Nothing really worked as well as I thought it would. And nothing really sparked joy — even in me.   I can’t remember when exactly the idea for an opt-in quiz hit me… but I know that when it did I was instantly excited. I knew I could make it work. And more importantly, I knew it would be super […]

massage therapy branding: Peaceful Connections Branding Case Study

Case Study: Peaceful Connections Sensitive Massage

Posted Posted in Case Studies

When Emily Waugh of Peaceful Connections shared her mission to use massage therapy to help the elderly population in her community, I just knew we had to work together. She had a vision of providing both physical comfort and emotional companionship to a group of people who often feel forgotten and ignored. Who suffer both from physical ailments and social isolation.   I could see how passionate she was about working with this group of people. Her sincerity and genuine care beamed in every word she spoke. I could tell her work was already impacting many and I wanted to […]