Hi there!


Brand Strategist, Professional Designer, Full-Time Crunchy Mama,
and Founder & Creative Director of Wild Olive Branding
I help creative entrepreneurs level up their businesses by creating a strong brand that reflects their values, attracts great clients, and gives them the confidence and clarity to know exactly what their next steps are.


You started your business dreaming of doing what you love for a living. Of being in control of your work and serving the people who make your heart happy. Except…that’s not quite how it’s been going. Even though you’ve had some success, you know you’re meant for more.

Maybe you feel like you spend all of your time in front of a computer screen, marketing yourself instead of doing the work you love. Maybe you keep getting clients who undervalue your expertise, or don’t see you as an expert—but the thought of raising your prices makes your palms sweat with dread. Would anyone actually pay that much to hire you? Maybe you’ve lost sight of why you started your business and this has just become another job.

Dear, I’ve totally got you! Brand Clarity and Intentional Design can help you solve all of those problems.

Brand Clarity gives you a roadmap, so you can make confident, easy decisions that you know will help grow your business and your brand. Intentional Design creates beautiful graphics that look great, are designed specifically to appeal to your target audience, and are custom tailored to your specific business goals.


Over the last 3 years, I’ve refined my process so it is the perfect blend of Brand Clarity and Intentional Design. So you get both a brand that helps you grow your business and graphics that support your growth.

My story

I love design, but I also love helping passion-led entrepreneurs get results in their business.
I started Wild Olive Branding so I could do both.

My first design job came before I’d even finished my first year of design school. Starry-eyed and excited beyond reason, I dove in wholeheartedly and gave it my all. Literally, my all.
It wasn’t long before I was completely burned out, depressed, and stressed out of my mind. So I made the hard decision to leave what had once been my dream job and believe that I was moving on to bigger and better things.
A few years and two more design jobs later, I finally realized the typical design career just wasn’t for me. I wasn’t willing to work the 10 hour days, sacrifice my weekends, and get called in every single holiday.

Plus, I was tired of the same old process that pitted me against the client and never gave either of us what we really needed.


I didn’t want to make pretty graphics that the client just liked. I wanted to make effective designs that they loved and actually worked to help them reach their real goals.


I started testing a new process with the brave clients I worked with on the side – and the results were so encouraging! Instead of a handful of superficial questions and a vague design brief followed by 3 concepts and a million revisions, I was able to immerse myself in the businesses I was working with.


With a deep understanding of each client’s business, I was able to narrow things down to a single concept that actually worked. To solve the issues they were facing. To get them past the challenges that were holding them back. And to move them intentionally toward their goals.

I knew I’d tapped into something special when my clients started telling me that the work we’d done to get clear on their brand was actually helping them in other ways too. They were attracting better clients, raising their prices, and spending less time marketing because they knew exactly what they needed to do to move forward.


It wasn’t just about effective graphics anymore. It was also about helping business owners get back in tune with their purpose, finding a new direction, and taking their business to the next level.

As I started planning my escape to launch a full-time business, the hubby and I found out we were expecting. There was no way I was going to live the design agency life and be the mom I wanted to be, so my amazing fool-proof 5 year plan had to be put on overdrive.

I believe that…

your business shouldn’t
run your life

It’s no secret that running a business takes a lot of hard work. But that doesn’t mean it has to completely take over your entire life. You didn’t jump into this journey dreaming of never-ending work days and constant stress, right? Your life is happening right now and you should be living it to the fullest!


My Brand Clarity process helps you take control of your brand so you can get more done while working less hours. It reconnects you back to your purpose and gives you a sense of direction so you can stop playing guessing games and actually get things done.

you have your own
version of success

There’s no cookie cutter formula for success because success doesn’t look the same for everyone. Whether it’s making a lot of money, travelling the world, or staying at home with your kids, you are a unique individual with a unique dream. Your business should be built on that and your branding should help you get there.


That’s why I focus on Intentional Design – graphics that work for you – instead of just being pretty or creative. I take the time to get to know you and your business so I can discover what “making it” looks like for you. And then I create graphics that actually help you get there.

your branding should be
more than just pretty

You can probably get a nice looking logo and matching business cards for under $100. But there’s no way to know whether they’ll actually do any of the hard work you need them to do. Your brand is your first impression and what your ideal client sees every time they look at you. Your brand needs to tell them who you are, what you stand for, and build their confidence in your abilities.


Pretty graphics are easy to come by. Effective brand design takes a bit more work.


The Brand Clarity process is designed both to help you get clear about your brand and to give me a deep understanding of what your business is all about. That way, I have all the information I need to create graphics that actually help your reach your specific goals on the very first attempt.

Kind Words
Susie Moreno, Brand Clarity & Building Blocks Client

Lilly was someone I felt I could trust. She gave me personalized attention and extreme focus to really understand my business and goals before even drafting the first concept.

Susie Moreno
Susie Moreno Photography

Cherish Giordano, Brand Clarity & Design Client

Because you’re in the target audience of women I’m trying to reach,
you get my ideas and I value your input. Thank you so much for everything!
You are awesome and I know this won’t be the last time we’ll work together!!!

Cherish Giordano
Baby Fox & Co.

Renee Waters, Brand Clarity & Direction Client

Lilly will help you see your business and vision in a whole new light. Her Brand Clarity meeting is so worth the time. I can’t wait to take the next step to my branding.

Renee Waters
Renee Waters Photography

Ready to get started?

Create a Brand that gives you direction + graphics designed to grow your business.

I can’t wait to help you take your business to the next level!